Today is very exciting! I have the wonderful Rebecca Viner guest posting!! So I'm going to hand it over to her;
Are you guilty of consuming advice without purpose online? Do you turn to books to avoid overwhelm? Reading does wonders for our self-care and as bloggers or creative entrepreneurs, stepping away from our online feeds can be refreshing and inspiring. Over the six years that I’ve been blogging, I’ve read many books to help me with my craft. Today I’m sharing 5 awesome books for aspiring bloggers, covering everything from how to start a blog, to using social media to drive traffic and build community, to monetisation.
How to Blog for Profit Without Selling Your Soul | Buy it here
By Ruth Soukup
If you’re just getting started with blogging then this would be considered “the ultimate guide to blogging”. This 2014 book has 12 chapters plus a bonus glossary, spanned out across 200 pages. Each chapter has its’ own action plan for you to work on, with clearly labelled sections and screengrabs to complement the text. The author, Ruth Soukup is herself a full time personal finance and lifestyle blogger, but her book is applicable across many niches. The first half of the book focuses on the essential elements to building a blog that could be monetised. Chapters cover why and how to create pillar content, the importance of good design, how to use social media to drive traffic to your blog, collaborating and networking with other bloggers and brands, using search engine optimisation to drive traffic to your blog, building your email list and more. The second half of the book focuses more on monetisation, broken down into ad networks, affiliate programs, advertising and selling your own products/services. The final part of the book talks through the important elements of having a sustainable blog that maintains consistency and is manageable for you. It’s incredibly easy to read and full of actionable content which makes it a winner for me. Ruth fully covers the important aspects of creating a blog that has the potential to be monetised, and keeps it to the essential information to avoid overwhelm.
Get Rich Blogging | Buy it here
By Zoe Griffin | Read my full review here
Look past the title and you’ll find far more than just a “get rich quick” fix. This British based book from celebrity blogger Zoe Griffin has 311 pages spanned out across 16 chapters (in 2 parts). It takes you through how to decide on a blog topic, to the pros and cons of being self hosted and choosing a blog name, to creating content for your ideal reader, to the use of multimedia for your content. She then leads into the importance of creating a brand and maintaining consistency, promoting your brand and encouraging loyalty. The book then delves into monetisation strategies before concluding with tips specifically for the niches of: fashion bloggers, beauty bloggers, parenting bloggers, technology and business bloggers, food and drink bloggers, film, music and celebrity news bloggers. This final section of the book contains information such as PR companies and ad networks that are British based, so it’s the only part of the book that isn’t as suitable for international readers but still contains some very useful information. Get Rich Blogging and How to Blog for Profit Without Selling Your Soul could certainly be used together to truly establish the concepts of blogging. Get Rich Blogging is more suited to bloggers at the very beginning or early stage of their journey, but there is relevant advice if you’re further along. Zoe too has checklists for each chapter, and also includes case studies in the final section. Although GRB is slightly harder to navigate and has a few things that are now out of date (published in 2013), it’s still great nonetheless.
The One Thing | Buy it here
By Gary Keller and Jay Papasan
Stepping away from blogging based books can actually lead you to discover books that can be applicable to many situations in life (including running a successful blog). Described by the authors as “the surprisingly simple truth behind extraordinary results”, The One Thing has 225 pages across 18 chapters, and is one of the most inspiring and influential books I’ve ever read. Its’ purpose? To show you the importance of choosing and completing your one thing before you move onto the next. As a blogging coach myself, it’s something that I encourage my clients to do rather than creating list after list of things to do. As bloggers it’s so easy to get caught up in everything we should be doing or want to be doing, but we need to stop and prioritise. Each chapter comes with a summary at the end, plus really useful illustrations to complement the text. You may think “how much can they possibly teach you about choosing one thing?” but you’d be surprised. Not only does this push you to choosing your one thing and explain why it’s important to, but it demonstrates how. It’s an incredibly useful book for any blogger, and it’s even better if you can read this early on in your journey.
The Art of Social Media | Buy it here
By Guy Kawasaki and Peg Fitzpatrick | Read my full review here
The Art of Social Media, Power Tips for Power Users is a book that takes you step by step by numbered actions within the 12 chapters, across the 182 pages. It’s a truly actionable book covering everything you need to know about social media for your blog. It’s packed full of tips from setting up your accounts to optimising each platform to the max making it a must have if you’re ready to get serious about social media marketing. Guy and Peg cover everything from how to optimise your profile, to the type of content you should share for maximum impact, to how to respond to comments, to integrating social media and blogging. They then lead into how to get more followers, how to utilise events in person/Google hangouts on air/Twitter chats, how to put everything together and finish up with a list of apps and services. There is mild swearing within this book, but look past that and you’ll be a pro in no time.
How to Win Friends and Influence People | Buy it here
By Dale Carnegie
The only way you’ll see success for your blog is if you connect with your audience. This is why I recommend reading How to Win Friends and Influence People. This 1936 book still holds so much relevance for today’s society and has key principles that can make your blog personable. Across the 268 pages and three parts, you’ll discover 30 chapters that each teach you positive body language, tone of voice and behaviour that can really help your audience to emotionally connect with you. Dale teaches the important aspects of holding a conversation that isn’t selfish, that makes people like you, that brings people round to your way of thinking without them feeling like you’re not acknowledging their view, and finally how to be a leader in your industry without losing the respect of others. While it’s very example heavy, the concepts behind it are essential if you want to stand out and build strong relationships in this expanding blogosphere.
Related post: Blog Inc Book Review
I’m a huge advocate for switching off technology and taking in information through books at the end of the day. It helps your brain to prepare for sleep, whilst also making you feel positive about the next day and taking your new information forward with you. Some of the best books for bloggers aren’t blogging related at all, but instead they inspire productivity and personality - the keys to maintaining a blog.
In the comments below, I’d love to know:
* What’s the ONE thing you want to achieve right now for your blog?
* If you had to pick one of the books from the list, which would it be?
* Are there any other books that have inspired your blogging journey?
Rebecca Viner is a blogging coach, infopreneur and experienced creative blogger. Her mission is to give bloggers like you clarity and confidence on your journey. She’s currently offering a free no obligation discovery session to all potential clients, so why not click here to find out more and book yours?!