Here's a guest post for you guys on how to market your book. I absolutely love this post by Megan as there is SO MUCH good advice in here. I hope you find it just as informative as I did.
How To Market Your Book
If you’re not being traditionally published and have chosen to go with an independent publisher or are self-publishing then you will have to market your book. If you’re introverted like I am then the thought of even going outside to talk about something dear to you is frightening. There are a ton of ways to market your book, most of which you can do from inside your own home. According to Kimberley Grabas of Your Writer Platform there are 71 Ways to Promote and Market Your Book. You don’t have to use all of them; just use what you feel comfortable doing. I’ve mostly been advertising on social media and it has helped a lot. Of course the greatest marketing tool you can use is “Word of Mouth”.
Here are ten ideas to help get you started:
1. Identify your audience. Be where they are…
2. Establish a budget.
3. Create a marketing plan. When, where, how…
4. Get creative! Use your book’s theme, location, character’s hobbies, etc.
5. Tell your author brand story. Short bio which perfectly sums up your writing journey.
6. Create your hook. Grab your audience’s attention with something catchy!
7. Build your email list…or Twitter following, Facebook following, etc.
8. Make it easy to buy. Where can people buy your book? Let us know on all social media outlets available to you/your audience.
9. Link your book to trending topics. Is there a movie coming out which relates to your book?
10. Schedule social media. Where do you want to be seen/accessible? Twitter, WordPress, Facebook, Instagram, etc.
The majority of these steps can be done from your computer at home. Set easy goals for yourself; you don’t want to overwhelm yourself or your followers with too much at once. Space things out appropriately and keep your audience’s interest peaked!
I started out small by creating a separate email which I use strictly for writing stuff. I also created a website using WordPress and every few days, or at least once a week, I post short blogs related to writing topics that I personally have gone through or would like to know more about. Be a guest writer for another writer’s blog; it’ll help people to get to know you and you can build an online reputation.
If you’re on Goodreads you can use it to hold contests or giveaways for your book. Amazon also has their own system which allows you to advertise your book (more than it already does) and you can look into the Amazon Affiliate Program to earn more rewards on your products.
You don’t have to break the bank with marketing. I went to Staples (an office supply store in Canada) and printed off 24 bookmarks and one 18X24 poster for only $20. The bookmarks I will pass out to family, friends, libraries, book stores, etc., and the poster was used as a prize in a contest on my personal Facebook where people had to guess the details of my novel’s cover (the poster was the image of the cover itself).
Small steps will earn you bigger rewards, especially if you’re on a tight budget like me.
Megan Hood lives in Ontario, Canada with her husband, two kids, and four furry pals. Her first book, Existence the first book in The World of the Undead trilogy, comes out in August 2016. She is currently working on the second book in the series and has a wish list of over 200 books which she hopes to add to her growing library at some point in her lifetime.