During the entire process of creating your book you should be thinking about the promotion of it. During the writing, editing, publishing processes of your book marketing is always going to be in the back of your mind. If you don’t market it you’ll likely not get many readers. However, a lot of marketing can become very expensive, especially if you plan to run adds and promotions.
Following are the most economical and exciting tips to promote your book;
Promote your book before 6 Month before its release
Once your book is complete and you have written, edited, re-written and re-editing the full manuscript, decided on a publishing path and put a plan into action, it’s time to market it. You’ll want a platform where you can share and promote things about your story, whether that be aesthetics, snippets of the story, character profiles and much much more. It’s recommended to start promoting throughout your whole journey but definitely at least 6 months before it’s release day.
Create a Mailing list
MailChimp is a great tool for creating a mailing list. It’s customisable and you can tailer the content to suit your needs. Plus if social media suddenly disappeared it’s a guaranteed list of people who want to hear from you. A lot of writers offer a free story, deleted scenes and/or worksheets for free to subscribers to get them onto the list.
Do Cross Promotion
Making friends with other authors can be beneficial when releasing a book as they will most likely promote it for free for you. However, you shouldn’t expect this! There are also newsletter swaps, facebook group promotions and Instagram to help you promote your book.
Be Active in Social Media
This can be a huge game changer for authors who have a budget for marketing their book. There are many tools out now that allow you to schedule media in advance so that you can do things in bulk and not spend forever doing social media.
These tips will guarantee you stay within your budget.