Blurbs look easy enough to create, but they are not. Not many writers, especially new ones, have mastered the art of crafting impressive blurbs. Many authors do not think that blurbs matter and so they treat them as afterthoughts even though they are extremely important.
To write a successful blurb, you must not give too much away. You should share just enough information to entice the reader so that they can then buy the book to learn more. The goal of every blurb is to share the story’s genre, atmosphere and the basics of the storyline. It is difficult, even for the most talented writers to come up with convincing blurbs, but here are some essential tips that can help you write an epic blurb:
Read other blurbs
Try and read some of the bestsellers in your genre to get an idea of what will work and what will not. You can also go to online bookstores to read some popular blurbs. Pick out the components of some of the ones that really get you interested and note down some of the words that make the most impact. If you start here, you will get a deeper understanding of what is expected.
Keep your audience in mind
Write your blurb as though you are speaking directly to your audience. Keeping a clear picture of what you want the audience to feel will help you find the right tone for your blurb.
Introduce your protagonist
Blurbs are great platforms to introduce your characters or your protagonist. Remember that since you are introducing your characters for the first time, the first impressions matter. Allow your character to form an emotional connection with your reader. If the emotional connection is not formed, the chances are high that the reader will not be interested to learn more. The introduction should be brief, mysterious and coy.
Set the scene
Blurbs are an indirect form of advertising. Therefore, they present the perfect opportunity for the author to bait their target audience. The goal is to rope in your desired audience and make them interested to discover more. Most blurbs, especially from fiction novels, start with a situation, before introducing the problem and the twist. The last sentence typically introduces the mood of the novel.
Keep it short and sweet
Most successful and efficient blurbs are between 100 and 150 words long. The most impactful blurbs have a word count of 100. Most online stores also have a word limit; so if your blurb is too long, it will be cut off, forcing the reader to click to read more or abandon the task.
Share with a writing friend
I love sharing my blurb with a friend or fellow writer which helps me create my okay blurb into an amazing one! It's the same as swapping chapters with friends, as they'll make notes and help you restructure, and rethink some sentences to curate them into something better.
Remember it's your book and your blurb so make sure YOU are happy with it.
Do you have any tips to add? Pop them in the comments below!