Trust and relatability most often stems from predictability and familiarity. That is why it is very critical to develop particular theme, design, colour, font and structure of your blog from the get go. Arranging your blog not only gives your page a certain personality it also enhances navigability.
Most site visitors give up on a site after 10 seconds of trying to navigate it and nearly 87% of visitors to jumbled up sites never come back. Typos, clutter, dead sites or long erratic blogging, all have a way of driving your readers away.
Create an editorial Consistency:
There has to be a certain predictability to your site. For example you can develop a culture of putting up a post every Tuesday or Monday and Thursday. That ensures that your readers know when new content is coming up. If you have different segments you can do photography Mondays, Fashion Tuesdays, Wednesday creative writing, Friday social justice etc. This makes a reader know when to visit the site for what topic.
Rely on Quality/Relevant images:
Well-placed and catchy photos have a way of enhancing the look of a post. Try to avoid using photos that are not directly related to the post. You should also avoid using too many photos per posts and cluttering it up. Besides helping you break down the story, a good photo should help you tell the story.
Proofread at least Twice:
Poor sentence construction, improper structures, typos, holes in the plot and wrong tenses are very off-putting. Proofreading your story is just as important as writing it. Spend as much time proofreading as writing it. It helps to have an extra pair of eyes to point out mistakes that you could have missed while proofreading.
Site visitors tend to be drawn to your site because it is relatable, funny, interesting or insightful to them. That means you have to centre your topics on a list of a few topics and major on them. Very few of us can blog on just about anything with humour and expert ability. You could do fashion alone, fashion and photography, religion, breaking news or a combination of topics. Make sure you have as few topics as possible.
Avoid Clutter Like Plague:
Avoid having too many links on your blog. In a single posts you can minimise the number of links to about 1 for every 200 words at most. Too many flashy images, too many topics on the homepage and unnecessary links makes your landing site to be loud. Few, neat and insightful links that lead to other links works best. That is why it is critical to have at most 4 or 5 topics at the homepage. If you notice my blog is mainly white with the brand colours coming in on images and products etc (minus the novels), I love that it's simplistic yet still shows me.