Pinterest can be said to be the slumbering giant among social media networks. 200+ million people globally are active on this platform. In the US alone, Pinterest has over 64 million active users per month with the number projected to grow to 67 million by 2020.
Pinterest became popular as a social platform for sharing household, décor, cooking and reading stuff. But this is probably the best social network for an author. The simple reason is that people who are sharing your pins are more interested in reading as an activity and are more engaged than the kind of followers on any other platform. How can you use Pinterest as an author?
Share your blog posts
Pinterest does not allow for sharing long text, but photos, quotes and captions will do. You can create a blog Pinterest board on which you can share picture quotes or picture renditions of excerpts from your blog. You can also share photos that lead your pin visitors to your blog.
Pin upcoming events
Pinterest is very good for getting the word out. If you have an upcoming public appearance, you can pin the promo posters with the details of the event. If you are having an upcoming book launch, you can build the hype by ‘leaking’ the cover page as you work on it. Ask your audience for their input on the design and incorporate it.
Engaging the audience
Pinterest has a wealth of information on your audience. What are their interests? What are their ages and where do they come from? There is a variety of analytical tools that can help you dig out this data very well. By gaining insights on your audience, you can deliver more relevant content on your boards and attract higher engagement. It also gives ideas on what to write on to grow your audience by drawing in more people of the same profiles.
Pinterest as a research tool
Pinterest has made a name as a search engine that can dig into interests better than other search engines. This is because the search engine is very efficient in suggesting results in the same interests and categories. If you are searching for watches, for example, Pinterest will organize watches for you by brand, design, gender preference and so on.
Follow trends and industry news
Almost all the big media players maintain a presence on Pinterest. You can set to get alerts on breaking news and other trending stories touching on your industry. You follow your fellow authors and personalities who inspire you.
You can also use Pinterest to pin relevant images and ideas for your current, or upcoming, WIP. A lot of authors do this and then share them after the book has been announced so that others can see what inspired you. (I have tons of secret boards).
Do you use Pinterest? If so, what do you use it for?