The publishing industry tends to be a hard place to make it in. For every few writers who are New York Times best sellers, there are hundreds other who are frustrated, jaded and sometimes vengeful against those they consider irresolute gatekeepers of the industry.
Even then, instead of banging your head against the window why doesn’t you pick up a few tricks that may enable you get a steps into the industry.
Build an Audience: A book is a product and at the end of the day publishers would relish a ready-made market. That is why they fall over each other when famous personalities want to write a book because they come with a ready audience-read market.
Blogging is therefore one of the few ways in which an author can build a ready audience for his future publishing endeavours. Alternatively you can publish, then start to build an audience through having a site and organising your own marketing charges.
Ghost Writers are real: Most famous authors heavily rely on the services of ghost writers to push their books into the public domain. That may sound sleazy but the truth of the matter is that most of them don’t have time. The authors tend to be good writers in the first place. That is the reason they are best-selling not necessarily best-writing authors. It is okay to work with ghost writers and have them developed the concept or flesh it out.
A Writer is A Salesman: When you publish you have simply created a product. You then have to figure out the answers to a few questions. Who will you sell it to? What price will you sell at? How are you going to distribute it? How are you going to promote it? You may find what you write about interesting but others may not. If it’s not interesting to them they won’t buy it. And if they don’t buy it what’s the point of writing it?
70% of Books Don’t Break Even. Most book just don’t generate enough sales to cover the costs of producing it. The promotional cost, printing costs, taxes, shipping charges, and travelling expenses tend to be so high that the book ends up taking more than it gives.
Traditional Publishing is Extinct: For the first time in publishing history publishers need authors more than authors need publishers. This simply means if you are a curious, diligent and perceptive writer then you have a really easy chance with the publishers. Instead of chasing after publishers you can use Createspace to sell your books on Kindle and iBooks. This frees you up from the limiting 10% royalties that most publishers offer.
What lessons did you learn that you'd like to pass onto other writers? Let me know in the comments!