Writing is a complicated process that have few major variables to consider before you delve in.
I. Who is Your Audience:
Most writers end up crafting books, novels or short stories that have no particular appeal to any specific group out there? At the end of the day if the book does not appeal to a certain demographic or create a social phenomenon that generates readers then it is useless. Start with the end in mind by asking yourself. Who is going to be interested in this kind of a story? Do I have a ready market? If not, does this story have the capacity to create a pool of audience.
II. What Difference Does The Book Create?
Most often some books go viral for no apparent reason. Some books are aided by flashy marketing, great distribution channels, low pricing or the fame of the author. Even then that ted sot be an outlier. The natural flow for most books is that they tend to be insightful, funny, pioneering or downright quirky if they are to sell. The books that stay on the best sellers list for long tend to have well-thought out themes and
III. Which Distribution Mechanism Will You Rely on:
Ultimately the book has to be put out there to audiences far and wide. Therefore it is critical to think through your tools and methods of distribution before you publish. Most often online publishing opens up a book to the widest audience possible on Kindle and iBooks.Poor distribution channels will limit the number of potential readers that you can reach at any one time. There is no use marketing the book to audiences whom you won’t have the means or the resources to reach.
IV. Money, Money, Money:
Publishing is a cost-intensive venture that takes time to pay back in dividends. You have to weigh whether you have the financial muscle to publish. You can also try to leverage on investors or publishing firms that may be willing to step in and cover the initial costs. Considering that 70% of books don’t make a profit writing for most authors is really a labour of passion and love.
V. How, is the Publishing Industry in Your Region:
The book publishing industry tends to be well developed in some countries than in others. You will benefit greatly if you take time to research on the publishing stories of a few local authors. You can also grace literary festivals to get a feel of the industry. In some regions the idea of a literary agent is unheard off. There are also countries where readership is really low and most publishers focus on government educational books which have a ready market in school and institutions.