Many businesses across the world have caught on to the fact that they need great content so as to succeed in a post-outbound world. But when everyone has caught on and blogging by businesses is simply done to stay healthy, then the end result boring, mediocre content. Many have forgotten that we are here to be inspired and that storytelling is the main ingredient for sparking inspiration.
Story vs. article
Consider the difference between journalists and marketers. While marketers are expected to insert themselves into stories, journalists are required to remove themselves from a story so that its objective. This is what differentiates an article from a story. Where brand stories are subjective, stories are objective. As a blogger, you have to ask yourself what you intend to achieve for your readers. The same applies when writing a story.
Hyperbole vs. jargon
Many get caught up in phrases that they think will attract readers. A healthy dose of hyperbole does come in handy in most forms of writing as well as telling remarkable stories. Such allow readers to identify with the story and while Folgers is not the best part about waking up, readers buy into such content because of the way it makes them feel.
Experience vs. words
Contrary to what many people think, stories don’t always have to be about words. In any case, a great story should encompass the entire experience and not just what’s said or written about. Everything from the characters, the physical setting of the story right to the events of the story should be consistent with the overall story.
Developing your story
When developing a unique story, it is important to consider not just what the story is about, but also the tone in which you deliver it, as well as the behavioral and personality traits. The story should be one that resonates with your readers and to achieve that, you need to ask yourself who you are trying to tell the story and how you intend to ensure they stay glued till the end. On the other hand, writing a blog is all about telling a story, but in the fewest words possible. Whether you are a marketer or not, you also need to think about your target audience if you intend to create a compelling post. At the end of the day, storytelling and blogging are similar in a lot of ways but when it comes to their differences, we can say that blogging is a ‘compressed’ version of storytelling.