Decent spelling and grammar, good idea or topic as well as strong mastery form are enough to write a good blog post. You however have to go further than just the essentials if you want to write a great post people to go ‘Wow, I’ll share this in my social media pages.’ Here is how you can achieve this.
Start with a captivating sentence
Undoubtedly, the hardest part of writing a blog post is getting the first sentence over and done with. This is because in addition to giving a general idea of what the blog post is all about, it should be captivating enough to motivate one to read the rest of the post. There are several ways you can start your post including starting with a story, statistic, quote or even a thought provoking question.
Make every word, phrase and sentence count
The attention of today’s internet users continues to shrink everyday and due to this, you have to work harder to ensure that your readers are captivated by your post from the start to end. This means that every word, phrase and sentence should add value to your work. Try reading it aloud before posting and if you get bored by your own work, then you need to edit the extraneous bits. In any case, you can strengthen your point or clarify your thought by adding extra information whenever you feel like the draft lacks something.
If possible use short sentences
Do you see too many adverbs, adjectives, or any other words that don’t add value to the sentence? Do you lose your breath when you read a sentence out loud? Do your eyes glaze over when you read a sentence? These are a few of the things that will let you know if your sentences are too long. Otherwise, they are probably of the right length hence no need to edit and shorten them.
Simple and precise words
Readers don’t like it when they find too much of highfalutin jargon in content they read. In addition to souring the content, such words make your post sound pretentious and stilted. It pays if your article sounds sensible rather than smart. Use words that can be understood by the layman and convey your ideas.
Use a few pop culture references
In addition to giving your post a flavour, pop culture references give the impression that you are relatable and as such likeable. It’s however important to be mindful of your readers. You do not want to reference ‘The Beatles’ when targeting the fans of ‘One Direction.’
What are your tips for better blog posts? Comment below!